You must be thinking, clickbait 🪝, right? Well, it kind of is, but also isn't.
I make my website rank on purpose but had an accidental big win on a specific topic. Let me explain what happened.
Looking through Google search console permalink
Now and then, I like to take a Sunday to go through my search console, Ahrefs, and analytics. This process includes checking broken links, seeing where I might have missed a broken image, and most importantly, where I can optimize!
On 27 June 2021, I wrote this article about moving from GIF to video format. And this article was purely written to make my website faster.
Which it did! These pages I changed became so much faster, so I was happy.
Back to now, I was checking my Google Search Console and noticed the following:
The screenshot above shows I got clicks and impressions on video content? And although I did do some twitch before, this never really picked up. So I was surprised where these impressions and clicks came from.
Diving a bit deeper into the reports, I found the keywords used and decided to go through them in the video tab on google.
And on the "Chrome screenshot" query, I managed to find the following video snippet.
Pretty impressive, as this is only an 8-second self-hosted video snippet. (Which used to be a GIF)
Moving from GIF to video does not only make your website faster. It even helps get you ranked on video content!
I, for one, was super surprised as I haven't even optimized any on this content for that purpose.
Did you ever have random SEO wins?